Wednesday, July 9, 2008

July meeting--Cathy Pountney on Customizing Vertical Market Apps

Out group's exciting summer continues next Wednesday, July 16, with a visit from Cathy Pountney to present "Customizing Your Vertical Market Application." As usual, dinner begins at 6:30 with the meeting at 7 PM. Once again this month, we'll provide dinner for the group; please send an email to if you're planning to come for dinner, so we get enough.

The meeting location is Valley Forge Pension Management, 715 Twining Road, Suite 202, Dresher, PA 19025. Note that the Oreland offramp from PA 309 Southbound has been permanently closed. The easiest way to reach the meeting location from the PA Turnpike or 309 Southbound is to come through the Fort Washington Industrial Park.

Cathy Pountney is a five-time recipient of the Microsoft VFP MVP award and has been developing software for 26 years, many of which were as an independent consultant specializing in FoxPro. In 2001 she had the privilege of spending six months as a contractor onsite in Redmond with the Microsoft Fox Team. She now works for Memorial Business Systems writing software for the cemetery and funeral home industry. Cathy has spoken at many FoxPro conferences and user groups across the U.S. and Canada, written articles for various magazines, and her book, The Visual FoxPro Report Writer: Pushing it to the Limit and Beyond, is available from Hentzenwerke Publishing. You can contact Cathy at, view her website at, and view MBS’s website at

Customizing Your Vertical Market App:

Writing a vertical market application can be very rewarding. You write one application, sell it numerous times, and sit back while the money rolls in. Well, that’s the theory anyway. The reality is that often times, new clients want to buy your software, as long as you can change this one little thing. Managing custom code for various clients within your application can easily turn into a nightmare as your client base expands. This session shows you how to implement a customization methodology in your vertical market application that keeps your standard code independent from your custom code, yet have the two code bases play nice together.

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